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	<description>What we think is noteworthy and going on in marketing and communication</description>
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		<title>Whiteboard</title>
		<link>http://pendrywhite.wordpress.com</link>
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		<item>
		<title>PendryWhite Re-Launches Website &amp; Post-Crunch Positioning</title>
		<link>http://pendrywhite.wordpress.com/2010/11/08/320/</link>
		<comments>http://pendrywhite.wordpress.com/2010/11/08/320/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 12:34:48 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Market Conditions]]></category>
		<category><![CDATA[Media Relations]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Pendry White Products]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=320</guid>
		<description><![CDATA[Until today, PendryWhite’s website was proof that cobblers’ children are in danger of going unshod. What was state of the art some three years ago is no longer so. It was a static brochure with gizmos that described a traditional public relations business with marketing aspects. Since then, responding to a major economic crisis, the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pendrywhite.wordpress.com&amp;blog=9030924&amp;post=320&amp;subd=pendrywhite&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pendrywhite.wordpress.com/2010/11/08/320/feed/</wfw:commentRss>
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>Lord Bell, Wealthy Men and Evil Deeds &#8230;</title>
		<link>http://pendrywhite.wordpress.com/2010/08/26/lord-bell-wealthy-men-and-evil-deeds/</link>
		<comments>http://pendrywhite.wordpress.com/2010/08/26/lord-bell-wealthy-men-and-evil-deeds/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:08:37 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Country Branding]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Lord Bell]]></category>
		<category><![CDATA[Reputation]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=308</guid>
		<description><![CDATA[Lord Bell, possibly the most well known public relations practitioner in the UK, weighed into the debate over the ethics of country branding in a very short interview in PR week on August 13th (see our views on country branding at the end of this posting). It is his view on the wider moral question of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pendrywhite.wordpress.com&amp;blog=9030924&amp;post=308&amp;subd=pendrywhite&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pendrywhite.wordpress.com/2010/08/26/lord-bell-wealthy-men-and-evil-deeds/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>Government Evaluates PR …</title>
		<link>http://pendrywhite.wordpress.com/2010/07/26/government-evaluates-pr/</link>
		<comments>http://pendrywhite.wordpress.com/2010/07/26/government-evaluates-pr/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 15:06:11 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Communications Industry]]></category>
		<category><![CDATA[Evaluation]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=296</guid>
		<description><![CDATA[We are mild sceptics on evaluation in public relations for two reasons. The first is that it is useful precisely to the degree that the message being monitored is simple and relates to large numbers of individuals.  Much of our work is at the higher end of the B2B market. The second is that it is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pendrywhite.wordpress.com&amp;blog=9030924&amp;post=296&amp;subd=pendrywhite&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pendrywhite.wordpress.com/2010/07/26/government-evaluates-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>Pasco Risk Management strengthens UK Presence with Pendry White</title>
		<link>http://pendrywhite.wordpress.com/2010/06/15/pasco-risk-management-strengthens-uk-presence-with-pendry-white/</link>
		<comments>http://pendrywhite.wordpress.com/2010/06/15/pasco-risk-management-strengthens-uk-presence-with-pendry-white/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 09:24:57 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Due Diligence]]></category>
		<category><![CDATA[Global Risk]]></category>
		<category><![CDATA[Pasco Risk Management]]></category>
		<category><![CDATA[Risk Advisory]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=288</guid>
		<description><![CDATA[Pasco Risk Management, the Johannesburg based global risk consultancy with offices in London, Los Angeles and New Delhi has appointed reputation marketing specialists Pendry White as part of its strategy to raise its profile in the UK.  Pasco Risk Management provides a range of due diligence, early warning and protective intelligence, risk advisory, and security and forensic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pendrywhite.wordpress.com&amp;blog=9030924&amp;post=288&amp;subd=pendrywhite&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pendrywhite.wordpress.com/2010/06/15/pasco-risk-management-strengthens-uk-presence-with-pendry-white/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>Lose Brand Focu at Your Perio</title>
		<link>http://pendrywhite.wordpress.com/2010/06/03/lose-brand-focus-at-your-peril/</link>
		<comments>http://pendrywhite.wordpress.com/2010/06/03/lose-brand-focus-at-your-peril/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 12:44:48 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Values]]></category>
		<category><![CDATA[Equity Values]]></category>
		<category><![CDATA[HMV]]></category>
		<category><![CDATA[Lakeland]]></category>
		<category><![CDATA[Richer Sounds]]></category>
		<category><![CDATA[Ryman]]></category>
		<category><![CDATA[Which? magazine]]></category>
		<category><![CDATA[WHSmith]]></category>
		<category><![CDATA[Woolworth]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=276</guid>
		<description><![CDATA[We recently helped one of our clients as they developed their brand proposition and key messaging, aligning this with their strategic direction.  It&#8217;s what we do. These kinds of projects are always a valuable reminder of the need to stay focused on the core elements of a brand and the values that support it. Continually stressing the importance [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pendrywhite.wordpress.com&amp;blog=9030924&amp;post=276&amp;subd=pendrywhite&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pendrywhite.wordpress.com/2010/06/03/lose-brand-focus-at-your-peril/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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	</item>
		<item>
		<title>Social Media at the Top End of the Food Chain …</title>
		<link>http://pendrywhite.wordpress.com/2010/05/29/social-media-at-the-top-end-of-the-food-chain/</link>
		<comments>http://pendrywhite.wordpress.com/2010/05/29/social-media-at-the-top-end-of-the-food-chain/#comments</comments>
		<pubDate>Sat, 29 May 2010 07:34:32 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Market Challenges]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=270</guid>
		<description><![CDATA[Why should social media matter to a business or professional services firm? This is still not an easy question to answer, especially as most of the answers for most senior executives and partners are based on fear, whether of a reputational blunder, of lost time or of a legal liability. Let us be clear. There [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pendrywhite.wordpress.com&amp;blog=9030924&amp;post=270&amp;subd=pendrywhite&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pendrywhite.wordpress.com/2010/05/29/social-media-at-the-top-end-of-the-food-chain/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>Regulation and Risk – can they really deliver a competitive edge?</title>
		<link>http://pendrywhite.wordpress.com/2010/05/18/regulation-and-risk-can-they-really-deliver-a-competitive-edge/</link>
		<comments>http://pendrywhite.wordpress.com/2010/05/18/regulation-and-risk-can-they-really-deliver-a-competitive-edge/#comments</comments>
		<pubDate>Tue, 18 May 2010 14:37:30 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Aviva]]></category>
		<category><![CDATA[CNP Assurances]]></category>
		<category><![CDATA[Ernst & Young]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Munich Re]]></category>
		<category><![CDATA[Solvency II]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/2010/05/18/regulation-and-risk-can-they-really-deliver-a-competitive-edge/</guid>
		<description><![CDATA[How risk management and regulation can help drive the future health and growth of the industry has been the theme of the afternoon session of the Ernst &#38; Young Global Insurance Conference in Paris. The audience was clear that the improved business integration of risk management was the most significant change to recent management practices [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pendrywhite.wordpress.com&amp;blog=9030924&amp;post=268&amp;subd=pendrywhite&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pendrywhite.wordpress.com/2010/05/18/regulation-and-risk-can-they-really-deliver-a-competitive-edge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>Growth has to be the goal!</title>
		<link>http://pendrywhite.wordpress.com/2010/05/18/growth-has-to-be-the-goal/</link>
		<comments>http://pendrywhite.wordpress.com/2010/05/18/growth-has-to-be-the-goal/#comments</comments>
		<pubDate>Tue, 18 May 2010 11:31:56 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CEE]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Emerging Markets]]></category>
		<category><![CDATA[Ernst & Young]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Liberty International]]></category>
		<category><![CDATA[Morgan Stanley]]></category>
		<category><![CDATA[Standard & Poor's]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/2010/05/18/growth-has-to-be-the-goal/</guid>
		<description><![CDATA[Laura Santori from Standard &#38; Poor’s Europe set the tone for the morning session of the Ernst &#38; Young Global Insurance Conference in Paris today. She warned that insurers have two issues to concentrate on in the coming years – dealing with the demands of Solvency II and &#8230; going for growth. Santori pointed out [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pendrywhite.wordpress.com&amp;blog=9030924&amp;post=267&amp;subd=pendrywhite&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pendrywhite.wordpress.com/2010/05/18/growth-has-to-be-the-goal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>Ernst &amp; Young Global Insurance Conference, Paris, 18 May 2010</title>
		<link>http://pendrywhite.wordpress.com/2010/05/18/ernst-young-global-insurance-conference-paris-18-may-2010/</link>
		<comments>http://pendrywhite.wordpress.com/2010/05/18/ernst-young-global-insurance-conference-paris-18-may-2010/#comments</comments>
		<pubDate>Tue, 18 May 2010 05:59:29 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Ernst & Young]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[Insurance]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/2010/05/18/ernst-young-global-insurance-conference-paris-18-may-2010/</guid>
		<description><![CDATA[We are attending this major industry event today and will be posting conference reports here throughout the day. We will also be giving updates on www.twitter.com/pendrywhite and further updates via Linkedin<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pendrywhite.wordpress.com&amp;blog=9030924&amp;post=266&amp;subd=pendrywhite&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pendrywhite.wordpress.com/2010/05/18/ernst-young-global-insurance-conference-paris-18-may-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">pendrywhite</media:title>
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		<item>
		<title>Crisis? What crisis? – reputation management in professional services</title>
		<link>http://pendrywhite.wordpress.com/2010/05/08/crisis-what-crisis-reputation-management-in-professional-services/</link>
		<comments>http://pendrywhite.wordpress.com/2010/05/08/crisis-what-crisis-reputation-management-in-professional-services/#comments</comments>
		<pubDate>Sat, 08 May 2010 10:18:36 +0000</pubDate>
		<dc:creator>pendrywhite</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://whiteboard.pendrywhite.biz/?p=260</guid>
		<description><![CDATA[Effective reputation management can significantly reduce the chances of a major disaster hitting your firm. But, however well you prepare, at some point some crisis is going to hit, usually when you least expect it.  Reputation is everything For partners in a professional services firm the only real assets you have are your integrity and your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pendrywhite.wordpress.com&amp;blog=9030924&amp;post=260&amp;subd=pendrywhite&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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