PendryWhite Re-Launches Website & Post-Crunch Positioning

Until today, PendryWhite’s website was proof that cobblers’ children are in danger of going unshod. What was state of the art some three years ago is no longer so. It was a static brochure with gizmos that described a traditional public relations business with marketing aspects. Since then, responding to a major economic crisis, the market has changed, we have changed and so our website has changed.

The website launched today makes traditional public relations a relatively insignificant part of our business. Yes, we still do media relations and we have an excellent side line in press office management for the HNWI clients of our sister company TPPR. However, the vast bulk of our work is now strategic reputation-based marketing that makes full use of the new media that are rapidly replacing the old print newspapers that seem to be hovering between breakdown and hiding behind exclusive online paywalls.

The new website is simple and draws you into a dialogue with us and, using the blog and Twitter, it becomes an intellectual resource which you can return to periodically. The RSS tool keeps you up to date with opinions and Twitter with news. This blog posting won’t puff up what you can read very quickly for yourself on the site but simply draws your attention to its existence and to our Clients whose quality speaks for itself.

In our view, it is difficult for any corporation or firm to steer their way between the Scylla of over-enthusiasm and uncritical engagement in the new media world and the Charybdis of fearful refusal not to innovate. This is why PendryWhite has spent three years building a proposition to act as guide between these monsters. The new web positioning expresses this change.

If you need strategic, marketing, new media or international support to deal with rapid market changes and our approach appeals to you, please do not hesitate to call us on +44 (0) 20 7549 1672 and ask to speak to Roger White, Managing Director, or Jenina Bas, Director of Client Services.

meet the press … a masterclass

This is the edited video of a masterclass in media relations published on the web by kind participation of the client and the participants.

It was not originally produced for public consumption so we are grateful to our partner EndorfinTV for their professional editing of raw footage into a coherent and, we think, useful advisory tool with help from four internationally-minded journalists.

This is a useful insight into how a journalist thinks, what you can do to gain his or her respect and an opportunity to understand their often hard job in bringing information to the community - ‘nothing is really off the record’.

The video was produced by Roger White of Pendry White with the directorial and editing support of Mark Jenner of EndorfinTV. It is part of our growing collaboration with EndorfinTV, producing low cost but professional video infotainment material for the internet and to meet client needs.